Role of Positive Discrimination in the Workplace with Regard to the Essay

Role of Positive Discrimination in the Workplace with Regard to the Minorities - Essay Example This essay declares that employers have realised the value of diversity in relation to the workforce, thus using recruitment and selection tools that help draw culturally diverse employees into an organisation. Positive discrimination was used in the past as a selection tool to ensure that minorities received the opportunity of representing their group at the workplace. This meant that candidates from minority groups were eligible for jobs before the others regardless of their qualifications and skills. This paper stresses that positive discrimination is a term used in the United Kingdom to refer to a group of measures employed by governments, corporations, institutions whether private of public, such as schools, and companies in an effort to address discrimination affecting the entire system. Positive discrimination is anticipated to facilitate the role played by minority groups to development and reduce inequalities thereby ameliorating development indicators. It is crucial for the nation to design and implement proper measures that will help in curbing inequality and the United Kingdom has continued to make necessary changes to Positive discrimination in an effort to make them as accommodative as possible. Positive discrimination is the name used to describe affirmative action in the United Kingdom. In the United Kingdom, positive discrimination in reference to employment refers to policies and measures laid down to curb employment discrimination barriers for women and individual s from minority groups. ... Positive discrimination is anticipated to facilitate the role played by minority groups to development and reduce inequalities thereby ameliorating development indicators. It is crucial for the nation to design and implement proper measures that will help in curbing inequality and the United Kingdom has continued to make necessary changes to Positive discrimination in an effort to make them as accommodative as possible (Noon, 2010:728). Positive discrimination is the name used to describe affirmative action in the United Kingdom. Affirmative action was introduced in the United States by President John F. Kennedy as Executive Order 10925 and was signed on 6 March 1961. It was introduced to eliminate or reduce discrimination of African Americans in the workplaces, schools, colleges and residential areas. It all began with President Kennedy when he issued an executive order in 1961. In 1964 the Civil Rights Act was introduced and it made provisions that prohibited discrimination and ens ured that all Americans had equal employment opportunities regardless of religion, race, colour or cultural background. In September 1965, President Johnson issued Executive Order 11246 that required all government employers to adopt particular rules while employing workers and to disregard the religion, race, national origin or colour of the candidates. In 1967, affirmative action was amended to admit gender too. (Tsikata, 2009:12). In the United Kingdom, positive discrimination in reference to employment refers to policies and measures laid down to curb employment discrimination barriers for women and individuals from minority groups. Positive discrimination is supposed to raise

Researching the adoption of technology-based self-service within an Dissertation

Researching the adoption of technology-based self-service within an organizational strategic orientation context as a form of su - Dissertation Example In all a total of 20 participants provided their knowledge, experience, and perspective in gaining more of an insight into the research question. The strategy for the data is in the focused area of identifying the characterized elements that either improve or restrain the organization to meeting their designed M-S type approach. The findings revealed in each questionnaire an understanding to that the marketplace share is only increased with a purposeful mission of implemented strategy. The overall counterpart is the bridging of resources for formulating a well-through planning initiative that presents innovative measures for the marketplace (Haritz-Menne, 2004). The Defined Miles and Snow Strategic Typology represent the key area of focus to highlighting the main areas of questionnaire for the participants. Therefore, the 7 main questions within the area of Defined Miles and Snow Strategic Typology create a lasting impression of defining either SCA is the preferred method. The true m anagement approach for are structured within the four sub-categories of accountability: a. Prospector b. Reactors c. Defenders d. Analyzers The survey questionnaire is the following of a comparative notion that relays on a quantitative and qualitative assessment of reliability of answering the research question: 1. ... 4. In comparison to our competitors, the increases or losses in demand which we have experienced are due most probably to practices indicated. 5. One of the most important goals in my company, in comparison to our competitors, is our dedication and commitment to keeping costs within desired levels. 6. In contrast to our competitors, the competencies (skills) which our managerial position. 7. The one thing that protects our organization from our competitors is that we formulate a method to structure the strategy approach. 8. More so than many of our competitors, our management staff tends to concentrate on certain protocols for increasing financial opportunities The analysis of the data presented from the survey revealed in the 7th questionnaire the following assessment of accountability: 1. In comparison to our competitors, the products/services which we provide to our customers are bet characterized in the marketplace. 10 out of the 20 participants presented a more direct approach b y a Prospector indicating a measure that entails: products/services which are more innovated, continually changing and broader in nature throughout the organization and marketplace. 7 out of the 20 participants presented a more direct approach by Analyzers indicating a measure that entails: products/services which are fairly stable in certain units/departments and markets while innovation in other units/departments and markets. 3 out of the 20 participants presented a more direct approach by Defenders indicating a measure that entails: products/services which are well focused, relatively stable and consistently defined throughout the organization and marketplace. 2. In contrast to our competitors, our organizations have an image in the marketplace as a

Examining The Ethics Of Undercover Reporting Media Essay

Examining The Ethics Of Undercover Reporting Media Essay In a day in which we are spending thousands of man hours uncovering deception, we simply cannot deceive. How can newspapers fight for honesty and integrity when they themselves are less than honest in getting a story? Benjamin Bradlee, former executive editor of the Washington Post. Last month, two high profile public figures in Britain were the subject of tabloid sting operations which have caused widespread controversy and debate. This essay will analyse the actions of the journalist or newspaper editor in each case, from both a deontological and consequentialist standpoint, which will serve to illustrate the ethical complexities surrounding the whole concept of undercover reporting. Duchess of York plots to sell access to Prince Andrew, Mazher Mahmood, News of the World, 23 May 2010 On 23rd May 2010, the News of the World reported that the Duchess of York, Sarah Ferguson, had been duped into accepting a $40,000 ( £27,000) cash down-payment from an undercover reporter posing as a Sheikh. The papers Investigations Editor Mazher Mahmood had offered the Duchess a total of  £500,000 to be introduced to Fergusons ex-husband Prince Andrew, who is a British trade envoy. The meeting where the deposit was handed over to Ferguson and details of the bribe were discussed was captured on tape, and this video was posted on the News of the World website alongside the article. The News of the World may claim they have done Britain a good service in exposing Fergusons illicit business deals, but in reality, they have not presented any proof that she had been engaging in bribery and corruption before the News of the World entered the fray and staged this elaborate sting operation. They claim that they have proof that she had already cashed in by introducing two international tycoons to Prince Andrew, which resulted in lucrative business deals for which she gained a commission. Would it not have been enough to report on this evidence which had been provided by their close royal associate who blew the whistle on her? They say they have procured all the details of her transactions with these tycoons, and information about the new company Ferguson set up last month to handle her illicit business, but have not presented any of these details in the article, or in any of the myriad of articles published about the Ferguson affair since the videos were posted on the website. Yes, the News of the World did indeed expose that Sarah Ferguson was disposed to a corrupt deal with an international business man. But who is to say that she would not have been involved in any illicit dealings had the News of the World not set her up in this way? In April, another of Mahmoods undercover sting operations brought a premature end to the career of snooker champion John Higgins when Mahmood filmed him in a hotel room in the Ukraine agreeing to fix a lose in an upcoming snooker match in exchange for à ¢Ã¢â‚¬Å¡Ã‚ ¬300,000. He had been set up by a group of undercover reporters posing as businessmen. Higgins has since claimed that he had been intimidated into the deal against his will, but has been suspended from snooker pending an investigation, perhaps indefinitely. Mahmood claims that the decision to set Higgins up was based on a tip-off from a sports insider that Higgins was engaging in match-fixing. However, no details or evidence was presented in the article to back up the claims. This is just another recent example of the kind of undercover reporting that Mahmood is engaging in for the News of the World, where a sensationalist scoop, usually involving a celebrity or public figure, is caught on camera, causes a brief media fren zy, but is quickly forgotten when the next sting operation hits the headlines. Mahmood, who has been posing as the fake Sheikh for undercover scoops since 1984, claims to have exposed criminal activities in his sting operations which have led to at least 250 criminal convictions. His disguise has duped paedophiles, con men and drug pushers the exposition of whom could be deemed as being in the public interest as well as philandering government ministers and celebrities with recreational drug habits, whose stories may be of salacious interest to the public, but are almost certainly not in the public interest. The motivations behind the News of the Worlds obsession with undercover scoops are simple: deceit can often be the quickest and easiest way to get a story; the journalist has control over the scenario that will eventually end up in the paper, so essentially they can create the headline before the incident has even taken place; and secret footage (audio recordings, video, and grainy or pixilated photographs) sensationalise the story even further and make f or great multimedia content for the web. The man supposed to bring sound judgment to the FA, Ian Gallagher, Mail on Sunday, 16 May 2010 In another undercover exposà © last month, the chairman of the Football Association in England, Lord Triesman, was secretly taped claiming that Spain and Russia were plotting to bribe referees in the upcoming World Cup in South Africa. The recording was made by Triesmans former aide Melissa Jacobs during a lunch meeting. Jacobs proceeded, with the help of celebrity publicist Mark Clifford, to sell the tapes to the Mail on Sunday for a reported  £75,000, who ran the story on the front page on 16th May. While it must be noted that the person who made the recording was not a journalist, but an associate of Triesmans, similar principles around the ethics of clandestine recording and undercover investigation techniques are at issue here (leaving aside the ethics of chequebook journalism). However, there is one crucial difference between this article and the undercover sting operation articles written by Mahmood mentioned above, in that the scenario was not staged in advance by the newspaper. It appears to me, from the details presented in the article, that Jacobs attended the lunch meeting with the intention of getting taped evidence of their affair to sell to the newspaper, and the conversation about the World Cup bribes arose unknown in advance to her. While she prompted him during the exchange for more information, she did not incite the topic of conversation, nor did she steer the conversation in any particular direction. This is demonstrated in the following transcript from the tape, which is quoted in the article: Lord Triesman: Spain are looking for help from the Russians to help bribe the referees in the World Cup, their votes may then switch to Russia. At this point, Miss Jacobs asks: Would Russia help them with that? Lord Triesman: Oh, I think Russia will cut deals. Miss Jacobs: Why will Russia help? Are Russia in the World Cup? Lord Triesman: No theyre not. Miss Jacobs: Oh no theyre not, theyve got nothing to lose? Lord Triesman: Absolutely nothing at all to lose. Exactly. Since the article was published, Lord Triesman has resigned as chairman of the FA, but stated that he had been a victim of entrapment and his comments about the conspiracy were never intended to be taken seriously. Fifas ethics team is investigating the allegations, and if it is proven that they were based in truth, the Mail on Sundays decision to print the story will be vindicated (though this is looking increasingly unlikely). The article was met with widespread derision in Britain, most likely because the scandal seriously jeopardised Englands chances of securing their bid to host the 2018 World Cup. But the reasons given by most critics were that the methods used by the Mail on Sunday to obtain information for the article were dirty and unethical. Consequentialist analysis According to the consequentialists, the ends must justify the means in order for an action to be considered morally acceptable. The morally correct action is that which brings about the highest possible total sum of utility(Wolff, p.49). It could be argued that in attempting to expose Sarah Fergusons corrupt activities, the News of the World were acting in the public interest, ridding the world of a corrupt act and thus bringing the greatest amount of happiness to the greatest number of people. If readers really believed that the journalist was acting to prevent the happening of mischief, pain, evil or unhappiness to the party whose interest is considered, which according to Bentham, (The principle of Utility, quoted in Singer, p.307) should be the main premise for any course of action, it could be argued that he was right to masquerade as a Sheikh in order to expose Fergusons illicit business deals. Similarly, if the main motivation of the Mail on Sunday was to prevent corruption an d match fixing during the World Cup, then the newspaper acted in the right way according to consequentialists. However, as I have explained, it is highly dubious that these were the main motivations of the News of the World or the Mail on Sunday, as I would argue that they were more interested in printing sensational stories that would grab public attention and sell more papers than the ultimate end. While the strongest argument against untruths has been forward by Kant and the deontologists (see below), utilitarians were also strongly against falsehood and deceit, because of the harm done by misleading particular individuals, and the tendency of false statements to diminish the mutual confidence that men ought to have in each others assertions (Sidgwick, Issues for Utilitarians, in Singer, p.316). There is another ethical issue raised by the Sarah Ferguson exposà © article that would be of interest to a consequentialist, and that is the use of anonymous sources. Tabloids like the News of the World are well known for paying large sums of money to well-connected sources, and the information fed to them by their close royal associate may well be legitimate. It is widely recognised amongst journalists and editors alike that it is worth retaining the identity of a source in order to get a story that is in the public interest, and I believe that this is also agreeable from a consequentialist standpoint. However, who is to say that this information, supposedly provided by a source close to Ferguson, was not entirely fabricated? As I have argued in a previous ethical enquiry, journalists should strive to attribute their information as much as possible in order to increase trust between reporter and reader. The reliance upon unnamed sources in articles like this leaves many questions in a readers mind, and if anonymous attribution was to be universalised, readers trust in journalism would be greatly diminished Deontological analysis The concept of truth is central to Kants Categorical Imperative. Truth telling is more than just a good thing, as telling the truth creates trust, and trust is a social necessity. Communication between human beings in any society depends very much on the assumption that what we tell each other is true. Deception itself is an impossibility without this assumption, as a person cannot be deceived unless they are prone to believing what they are told. Kant steadfastly believed that any untruth, even if seemingly harmless in intent (or even uttered in protection of oneself or another) is harmful to society, as untruths diminish mans capacity to trust. A lie always harms another; if not some other particular man, still it harms mankind generally, for it vitiates the source of law itself (Kant, On a supposed right to lie from altruistic motives, in Singer, p.281). Mahmood engaged in active deception in order to get his Sarah Ferguson story. Everything about the set up was a blatant lie his name, his profession, his intention, his promise to pay her  £500,000 he even lied to her outright by denying there were secret cameras filming her when she asked in jest if it was a set up. Lies deliberately intend to deceive, where the aim is invariably to take advantage of another persons trust. According to Kant, what the honest but reticent man says is true, but not the whole truth. What the dishonest man says is something he knows to be false. Such an assertion is called in the theory of virtue, a lie it is a serious violation of a duty to oneself; it subverts the dignity of humanity in our own person, and attacks the roots of our thinking. (Kant, Letter to Maria von Herbert, Spring 1792, in Singer, p.283). Jacobs engaged in a form of passive deception in order to gather the taped material. She did not actively lie to Lord Triesman, but deceived him by hiding her intentions, and the fact that she was taping their conversation without his knowledge. Similarly, when journalists pose as members of the public in order to get a story, they are also being passively deceptive, as they are misrepresenting their true intention. However, this form of undercover reporting is widely accepted by editors the world over, even those that would vehemently oppose actively lying or setting someone up in order to get a story. According to deontologists, the outcome of the action should not be a factor in deciding what is right or wrong in any given situation. Behaviour has a moral weight all of its own, which the moral law within can determine (Kant, The noble descent of duty, in Singer, p.41). Central to the deontological school is the concept of duty. From a deontological perspective, journalists have a duty to their readers, an obligation to present the truth to the public, regardless of the consequences that the revelation of this truth may produce. In the case of the Sarah Ferguson article, the News of the World published the article with no heed to the consequences to the reputation of the Royal family, and similarly, the Mail on Sunday published the article about Triesmans knowledge of match fixing with little regard to the reputation of Triesman himself or the chances of England securing their bid to host the World Cup in 2018. According to Kant, truthfulness is a duty which must be regarded as th e ground of all duties based on contract, and the laws of these duties would be rendered uncertain and useless if even the least exception to them were admitted. (Kant, On a supposed right to lie from altruistic motives, in Singer, p.281). If the News of the World and the Mail on Sunday truly believed that they were bringing the truth to the public in exposing Sarah Fergusons corrupt business deals, and Lord Triesmans knowledge of game-fixing, then their intentions were correct according to deontologists. However, in reality, selling papers overrides most tabloids altruistic motives, and it could be strongly argued that both are more concerned with entrapping public figures in order to sell papers, and thus they are not acting in accordance with the categorical imperative. Objective reporting, one of the most central tenets of good journalism practice, rests on the premise that the journalist remains a passive observer of the material about which they write, and that they record reality the way it is rather than attempting to shape that reality themselves in order to create a story. Most, if not all, ethical guidelines for journalists state that an undercover journalist should be a witness to the action, not an instigator or an active participator, nor should they do anything to prompt an action that would not have occurred should they not have been there. Above all, the journalist should never incite people to commit a crime. However, News of the World exposà ©s, many conducted by Mahmood in disguise, have raised ethical questions over the entrapment of celebrities by journalists working at the paper. Critics have claimed that such undercover operations are an invasion of privacy, and that public figures are being lured under false pretences into doi ng and saying things that they would not have, had they not been prompted or encouraged by the undercover journalist. His elaborate scenarios are staged to entrap the subject, who is manipulated, often into committing a criminal act (Mahmood often stages drug purchases last November he set up a cocaine deal with Ted Terry, father of English footballer John Terry, also for a News of the World exclusive). One of the main considerations a news organisation must take into account when deciding if deceptive undercover reporting is warranted is if this is a legitimate and worthy news story, i.e. is the story in the public interest, or is the news organisation merely pandering to its audiences desire for a salacious story? Many editors, and television producers especially, act under the premise that deception may be warranted when the story is of such importance that it absolutely must be told, and deception or undercover reporting is the only way to prove what is going on. The article about Lord Triesman combined his claims about match-fixing with an exposà © of his illicit romance with Jacobs in 2008. Details of text messages sent between the two, and accounts of their secret dates were recounted. This aspect of the article is a blatant invasion of Triesmans privacy, and is most certainly not in the public interest. It would also be against Kants Practical Imperative, which states that we should act so that you treat humanity, whether in your own person or in that of another, always as an end and never as a means only. (Kant, The Categorical Imperative, in Singer, p.279). Individuals are ends in themselves, and they may not be sacrificed or used for achieving of other ends without their consent. (Robert Nozick, The Rationality of Side Constraints, in Singer, p.261). By publishing the juicy details of their affair alongside the quotes from Triesman about the match-fixing, the Mail on Sunday were using Lord Triesman as a means to an end, and also doing themselves a disservice by highlighting the sleazy element of undercover reporting. Another fundamental question that journalists and editors must ask themselves is whether deception is the best way to uncover the story? In the case of Sarah Ferguson, I believe that based on other knowledge and evidence that they claim to have in their possession, the News of the World could have built the case against her without staging a fake bribe. However, in the case of the Lord Triesman article, there would have been no other way to find out his thoughts on match-fixing. Unless he was attempting to impress her in some way with empty rhetoric, there must be some foundation behind Triesmans claims that Spain and Russia were engaging in bribery, which is in turn worthy of serious investigation and a matter of public interest, which has been reinforced by Fifas decision to carry out a full investigation of the matter. Conclusion It can thus be concluded that neither the News of the World article nor the Mail on Sunday article were handled in a manner that would have been acceptable from a consequentialist or a deontological viewpoint. Though I believe the subject matter of each (Sarah Fergusons propensity towards using her royal connections for corrupt means, and Lord Triesmans claims of match-fixing) were indeed in the public interest, the deceptive means by which the end was achieved in each case were morally deplorable, and neither end justified the means. According to Kants Categorical Imperative, we should act only according to the maxim by which you can at the same time will that it should become a universal law. (Kant, The Categorical Imperative, in Singer, p.274). The principle of universalisability is at the core of deontological theory. If active deception was to be universalised, trust, a central tenet upon which society rests, would crumble. Honesty is the moral virtue at the centre of any societ y, and it should be promoted by all as all stand to gain from it, as trust rests on truth, and trust is a social necessity. Impersonation and subterfuge irrevocably undermines the implicit trust that is so essential between journalists and their sources and interviewees. Undercover reporting disseminates a widespread distrust of journalists amongst the public, which is detrimental to the whole practice of journalism, which relies so heavily upon information received in confidence from that public.

Corporate Governance Essay examples -- Business Management Essays

Corporate Governance Corporate Governance is the relationship between the shareholders, directors, and management of a company, as defined by the corporate character, bylaws, formal policies and rule laws. The corporate governance system was designed to help oversee the decisions and best interest of the shareholders. The system should works accordingly: The shareholders elect directors, who in turn hire management to make the daily executive decisions on the owner’s behalf. The company’s board of director’s position is to oversee management and ensure that the shareholders interest is being served. Corporate governance focus is with promoting enterprise, to improve efficiency, and to address disputes of interest which can force upon burdens on the business. Ensuring that the clearness, and truth in a company’s business can make contribution to improving the enterprise standards and public governance. What created corporate governance is still a question of debate? It is a developing order control system, and one in which little has been rearranged from the outlook of developing and transition economies. From the corporation’s outlook, the developing system’s general agreement is that the purpose of corporate governance is to increase the firm’s value, subject to meeting the corporation’s financial and other legal obligation. They believe that the extensive meaning stresses the need for boards of directors to balance the interest of capital providers with those of stakeholders in order to achieve long term maintained commercial success. While on the other hand, the public believe the purpose of corporate governance is to nature the spirit of the company while ensuring accountability for the exercise of power and special privileges by the firm. The role of the public policy is to provide firms with the incentives and discipline to minimize the difference between private and social returns, and to protect the interest of stakeholders. Corporate governance has become an issue of worldwide importance. Corporations have a role to play in promoting economic development and social progress therefore they must have the best members on the board to assure good standards. Board members and directors should possess certain characteristics that will allow them to make good decisions for the firm. The appropriate characteristics should be possessed by each c... ...lling away from the company. This new Nasdaq rule is suppose to make investors and the public aware of what is happening with the company weather its conflict of interest or other corporate abuse. They also believe it will give investors more confidence in the companies that they invest their money in. The new rule should prevent a bad company from showing dishonest behavior. Many agree that there will not really be a change for companies that are doing business correctly already. All it really will do is show the public who the bad companies are and see them as they are put to justice. The bottom line to the whole scenario is â€Å"all honest people are honest people and crooks are crooks†. It has been said that this new rule will only make the bad people work harder to be bad and continue wrongful doings to learn new ways to bet the corporate governance system. Face it the bottom line is if you want something done right you have to do it yourself, but how could one person have some many obligations to meet for a company when they will face problems also. Hopefully along with the new Nasdaq rule and obedience board directors corporate governance will become better with in time.

High School and Essay Entitlement Education Essay

High school is a place where students can slide easily through. They do not have to put forth any effort to get a good grade. They feel that they can get maximum achievement with minimum work. To some high school is way too easy and that they can just cake walk through. However, to others, such as author Daniel Bruno, it is an imperfect reality that many high school students get sucked into. In his essay â€Å"Entitlement Education,† Daniel Bruno courageously uncovers the truth about how high school students take advantage of the No Child Left Behind policy. Daniel goes behind the curtains to reveal real life high school and how students are not trying to achieve greatness but just enough or nothing at all. In America we have a society that allows our students to not try their best in school. Students wake up knowing that they don’t have to try as hard because they will receive a passing grade. Daniel exposes how students are under prepare for college because they lack the knowledge being taught in high school. They do not pay close attention because again they expect or they feel that they are entitled to a good grade. They will also be cheated because their lives will be less. They will get find his or her self at a disadvantage on a job. They say that intelligence is the quality of his or her life. A person may have knowledge but no intelligence. So, they can know all the facts there is to know but cannot apply it to solve problems or make connections. In conclusion, entitlement does go on forever. They are cheated out of a number of things before they even realize it. Entitlement is only handicapping high school students from the next level which is college. Entitlement can ruin the dreams of students who are caught up in this unreal reality and think they are entitled to anything. Work Cited â€Å"Almanac.† The Chronicle of Higher Education. Chronicle Of Higher Education, 2000. Web. 18 Oct. 2001.

Film review on “The Matrix: Reloaded”

The main aim for this piece was to persuade with a second aim to entertain the reading audience. I chose this genre because it gave me the chance to explore the language within the genre but also the presentation. My targeted audience was from fifteen to twenty as I feel this age range will read the film review on â€Å"The Matrix Reloaded† which I did my piece on. I looked at a number of film reviews and their style but I decided to create my own with my ideas, which I hope made it, more, creative. Throughout my piece I have tried to add humour as well as adding relevant and consistant points. This is shown in the section â€Å"the story so far†: â€Å"for one, you're stark raving crazy† I have used this humour because I was trying to steer away from the standard review because I wanted to personalise it with my own unique style. Developing on this I didn't want to have too much comedy within the review as I feel it would be hard to sustain it to a high a quality if I persisted with it through out the piece. So I included it in short sharp bursts to add `colour` to the review. When I did add the comedy I wanted to bring the reader back to the point I was trying to get across with phrases like: â€Å"seriously though†. This helps to remind the reader that the most important part of the writing is not the comedy but the actual review. I tried to use the above technique to involve the reader but I also this by using words like â€Å"you're† and â€Å"we†. These pro nouns makes the reader think that you are talking directly to them which keeps them involved in the writing. As the main aim of the piece was to persuade and secondly to entertain I had to choose my language very carefully. So I decided that I would use a lot of positive emotive adjectives to persuade my readers to share my opinion of the film: â€Å"funky† â€Å"cool† â€Å"impressive† The other main thing I had to think about was the audience I was writing for. As I aimed it at fifteen to twenty years old I tried to include some teenage jargon: â€Å"Check out these visuals† I used the phrase â€Å"check out†as I feel that the bulk of the people who would read this would relate to this kind of language as it addresses them in a friendly tone. Finally one of the main features of my piece is the layout and presentation. This is a key part because when people pick up a review of something the first thing that attracts them is how it looks. So I have tried to do this also by including a front cover which I put there to attract the reader and gives them a brief introduction of what the review is about. Where I think theses presentational devices works best was in the main review. I included a picture from the scene with writing wrapped around it. The writing is actually about the picture, which gives the reader a taster to what the film will be like. This in my opinion is the form of persuasion as it makes the reader want to see the rest of the film. In my writing I made a lot of amendments in the presentational side of my review. As you can see from my first drafts, the presentation is bland so I had to change so it was appealing to the eye. I did this buy using appropriate pictures from the film to complement the writing. The other main thing I did to the presentation was to use a background of â€Å"The Matrix code† which is a trademark in the films, but I feel this could only be truly appreciated by a â€Å"Matrix† fan. Regarding the actual writing the first draft I did was the style I was looking for so I only had to fine-tune it which gave me the opportunity to concentrate on how it looked. In my opinion the most successful thing which was included in my piece was the presentation and the way I adapted to my target audience. The presentation in the final draft in my opinion looked really professional and captured the mood of the films. I thought my language in my writing really suited my targeted audience, this is shown here: â€Å"get ready for the ride of your life† I think that the age range that would read this would relate to this in a way they could appreciate. A major problem that faced me when I was writing my review was trying to get my presentation right. I found it hard to produce the picture I had in my mind, which I wanted it to like. But I got there in there in the end with a lot of fiddling around on the computer. Overall I am happy with my final piece as I feel I met all of the criteria for writing to persuade and also adding my own style. If I was to do this piece of work again I would do some more research on the film as I feel this would strengthen my writing further.

Free Essays on Winamp Skins

on the skin. The pledit.txt file defines the font and color of the playlist text, and almost all colors are specified in hexidecimal format. (You should change only the name of the font and the values of the color; messing around with other text might result in an unsightly or nonfunctional skin.) For Advanced Users The region.txt file lets you define which portions of Winamp you want to show and which you want to be transparent. This can be useful if you want to change the shape. The copy of region.txt in the skin includes comprehensive documentation; be sure to read the whole file before editing it. If you don't want to make any region changes, you ca... Free Essays on Winamp Skins Free Essays on Winamp Skins Step One Create a new folder in C:/Program Files/Winamp/Skins, and call it something you'll remember, such as My Winamp Skin Rocks. Then unzip the contents of the Winamp base skin into that folder. You'll find 27 files ending in .cur, 15 files ending in .bmp, and three files ending in .txt. Step Two Click the curvy Menu symbol at the very top left of Winamp, then click Skin Browser and choose the folder you created in step one as the Current Skin. You can design your skin by editing the BMP files in your favorite photo editor and the CUR files in a cursor editor. Paste in photographs, change the texture of the image, or just randomly scribble over everythinghow your skin turns out is up to you and you alone. Step Three Get a sense of which files correspond to which graphical elements in Winamp by comparing the BMP files you're editing with a live, running Winamp program. (After all, you need to be listening to tunes in order to create.) The names of the files indicate their purposes; for example, EQTitle.cur is the cursor that pops up when you mouse over the equalizer's title bar. Restart Winamp to see changes you've made take effect. Step Four Finally, edit Winamp's TXT files in any text editor (Notepad, which comes standard with Windows, should work fine) to change words on the skin. The pledit.txt file defines the font and color of the playlist text, and almost all colors are specified in hexidecimal format. (You should change only the name of the font and the values of the color; messing around with other text might result in an unsightly or nonfunctional skin.) For Advanced Users The region.txt file lets you define which portions of Winamp you want to show and which you want to be transparent. This can be useful if you want to change the shape. The copy of region.txt in the skin includes comprehensive documentation; be sure to read the whole file before editing it. If you don't want to make any region changes, you ca...